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When making films today, you need to be aware
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The Square

When making films today,you need to be aware that people havea very short attention span

When making films today,
you need to be aware that people have
a very short attention span

Full Transcript

00:00:01.000 --> 00:00:03.762
When making films today, you need to be aware
00:00:03.967 --> 00:00:06.957
that people have a very short attention span.
Duration
7 seconds
Views
30
Timestamp in Movie
01:10:46
Uploaded
Jul 01, 2025
Genres
comedy, drama
Production
N/A

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Movie Summary

A prestigious Stockholm museum's chief art curator finds himself in times of both professional and personal crisis as he attempts to set up a controversial new exhibit.
If the viewer isn't hooked in two seconds, they'll move on. - The Square 00:06
If the viewer isn't hooked in two seconds, they'll...
In 10 to 15 seconds, tops, we also have to create - The Square 00:15
In 10 to 15 seconds, tops, we also have to create
We conducted market research - The Square 00:08
We conducted market research
People post about women, the disabled, - The Square 00:17
People post about women, the disabled,
So we'd like to use a beggar in this clip, - The Square 00:09
So we'd like to use a beggar in this clip,
In addition to this, the beggar will have fair hair. - The Square 00:07
In addition to this, the beggar will have fair hair.
We open on the Palace courtyard. The Square is visible. - The Square 00:07
We open on the Palace courtyard. The Square is visible.
So there's product placement from frame one. - The Square 00:04
So there's product placement from frame one.
Is daybreak and the Square is shimmering - The Square 00:11
Is daybreak and the Square is shimmering
Then we see a little girl approaching the Square. - The Square 00:04
Then we see a little girl approaching the Square.
She's shivering. She's all alone. She's crying. - The Square 00:05
She's shivering. She's all alone. She's cryin...
She's wrapped in a dirty blanket - The Square 00:05
She's wrapped in a dirty blanket
These are powerful images so we've hooked the viewer. - The Square 00:05
These are powerful images so we've hooked the viewer.
- Excuse me? - Sorry, please go on. - The Square 00:05
- Excuse me? - Sorry, please go on.
The total opposite of everything the Square stands for. - The Square 00:04
The total opposite of everything the Square stands for.
The surprise effect will generate the attention we need, - The Square 00:11
The surprise effect will generate the attention we need,
All those values and issues your exhibition - The Square 00:07
All those values and issues your exhibition
That's what we wanted to achieve. - The Square 00:05
That's what we wanted to achieve.
So, what happens? - The Square 00:06
So, what happens?
Well, we haven't quite figured out exactly what that will be, - The Square 00:14
Well, we haven't quite figured out exactly what that wi...