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Your competition isn't other museums
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The Square

Your competitionisn't other museums, it's disasters,terrorism, and controversial movesby...

Your competition
isn't other museums, it's disasters,
terrorism, and controversial moves
by far-right politicians

Full Transcript

00:00:01.000 --> 00:00:04.728
Your competition isn't other museums,
00:00:04.009 --> 00:00:07.561
it's disasters, terrorism,
00:00:07.008 --> 00:00:10.563
and controversial moves by far-right politicians.
Duration
11 seconds
Views
16
Timestamp in Movie
01:10:21
Uploaded
Jul 01, 2025
Genres
comedy, drama
Production
N/A

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Movie Summary

A prestigious Stockholm museum's chief art curator finds himself in times of both professional and personal crisis as he attempts to set up a controversial new exhibit.
Keep that at the back of your mind, stay calm, - The Square 00:08
Keep that at the back of your mind, stay calm,
Moving media, that's what we recommend. - The Square 00:04
Moving media, that's what we recommend.
When making films today, you need to be aware - The Square 00:07
When making films today, you need to be aware
If the viewer isn't hooked in two seconds, they'll move on. - The Square 00:06
If the viewer isn't hooked in two seconds, they'll...
In 10 to 15 seconds, tops, we also have to create - The Square 00:15
In 10 to 15 seconds, tops, we also have to create
We conducted market research - The Square 00:08
We conducted market research
People post about women, the disabled, - The Square 00:17
People post about women, the disabled,
So we'd like to use a beggar in this clip, - The Square 00:09
So we'd like to use a beggar in this clip,
In addition to this, the beggar will have fair hair. - The Square 00:07
In addition to this, the beggar will have fair hair.
We open on the Palace courtyard. The Square is visible. - The Square 00:07
We open on the Palace courtyard. The Square is visible.
So there's product placement from frame one. - The Square 00:04
So there's product placement from frame one.
Is daybreak and the Square is shimmering - The Square 00:11
Is daybreak and the Square is shimmering
Then we see a little girl approaching the Square. - The Square 00:04
Then we see a little girl approaching the Square.
She's shivering. She's all alone. She's crying. - The Square 00:05
She's shivering. She's all alone. She's cryin...
She's wrapped in a dirty blanket - The Square 00:05
She's wrapped in a dirty blanket
These are powerful images so we've hooked the viewer. - The Square 00:05
These are powerful images so we've hooked the viewer.
- Excuse me? - Sorry, please go on. - The Square 00:05
- Excuse me? - Sorry, please go on.
The total opposite of everything the Square stands for. - The Square 00:04
The total opposite of everything the Square stands for.
The surprise effect will generate the attention we need, - The Square 00:11
The surprise effect will generate the attention we need,
All those values and issues your exhibition - The Square 00:07
All those values and issues your exhibition