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The YouTube Effect

Everything on YouTubechanged when the recommender algorithmwas introduced in 2011

[soft music] [music continues] Everything on YouTube
changed when the recommender algorithm
was introduced in 2011

Full Transcript

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Everything on YouTube changed when
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the recommender algorithm was introduced in 2011.
Duration
15 seconds
Views
27
Timestamp in Movie
00:24:52
Uploaded
Apr 16, 2025
Genres
documentary, mystery, thriller
Production
XRM Media,Olive Hill Media,TIME Studios,Valhalla Entertainment,Trouper,Zipper Bros Films

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Movie Summary

In this eye-opening documentary, Alex Winter presents a thoughtful, troubling look at YouTube, a site with humble origins that has gone on to change how we experience the world.
YouTube started rewarding the content that had - The YouTube Effect 00:09
YouTube started rewarding the content that had
[upbeat music] - The YouTube Effect 00:16
[upbeat music]
In fact, it tends to sway toward the stuff that makes you angry, - The YouTube Effect 00:16
In fact, it tends to sway toward the stuff that makes you an...
Unless you are sort of seeking out specific content, - The YouTube Effect 00:13
Unless you are sort of seeking out specific content,
[Anthony] YouTube also didn't want clickbait to be the number one thing - The YouTube Effect 00:09
[Anthony] YouTube also didn't want clickbait to be the ...
I think that they cracked down by saying, - The YouTube Effect 00:09
I think that they cracked down by saying,
You have to also captivate them and keep them around. - The YouTube Effect 00:06
You have to also captivate them and keep them around.
Part of me is scared about what impacts - The YouTube Effect 00:16
Part of me is scared about what impacts
We have some really big projects, we got Food Battle, of course, coming up, - The YouTube Effect 00:07
We have some really big projects, we got Food Battle, of cou...
You step away from YouTube for a little while as a content creator - The YouTube Effect 00:06
You step away from YouTube for a little while as a content c...
What, are people gonna forget about me - The YouTube Effect 00:06
What, are people gonna forget about me
Is the algorithm not going to show my content to anyone again? - The YouTube Effect 00:06
Is the algorithm not going to show my content to anyone agai...
It makes you feel obligated to continue your momentum. - The YouTube Effect 00:06
It makes you feel obligated to continue your momentum.
[eerie music] - The YouTube Effect 00:07
[eerie music]
And the way they make money is by keeping you on the platform - The YouTube Effect 00:10
And the way they make money is by keeping you on the platfor...
Your newsfeed is 100% curated for you - The YouTube Effect 00:11
Your newsfeed is 100% curated for you
YouTube, it's a little bit less obvious, - The YouTube Effect 00:24
YouTube, it's a little bit less obvious,
So of course, part of that algorithm is, - The YouTube Effect 00:14
So of course, part of that algorithm is,
So for example, if you go on to YouTube today - The YouTube Effect 00:12
So for example, if you go on to YouTube today
A full 10% of recommendations were conspiratorial. - The YouTube Effect 00:07
A full 10% of recommendations were conspiratorial.