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Brands wisely
are now seeing that you can
pinpoint an audience better, probably,
through social media, and TikTok especially, than a lot of traditional
means of advertising, and then, there's a lot
of people who's trying to take advantage
of the gold rush, who just shouldn't be,
who are incompetent, but a lot of the influencers
are young and inexperienced, - and don't know better.
- Right
are now seeing that you can
pinpoint an audience better, probably,
through social media, and TikTok especially, than a lot of traditional
means of advertising, and then, there's a lot
of people who's trying to take advantage
of the gold rush, who just shouldn't be,
who are incompetent, but a lot of the influencers
are young and inexperienced, - and don't know better.
- Right
Full Transcript
00:00:01.000 --> 00:00:03.101
Brands wisely
are now seeing
00:00:03.201 --> 00:00:05.665
that you can
pinpoint an audience
00:00:05.762 --> 00:00:07.905
better, probably,
through social media,
00:00:08.002 --> 00:00:09.386
and TikTok especially,
00:00:09.485 --> 00:00:13.029
than a lot of traditional
means of advertising,
00:00:13.128 --> 00:00:15.007
and then, there's a lot
of people who's trying
00:00:15.171 --> 00:00:16.311
to take advantage
of the gold rush,
00:00:16.412 --> 00:00:18.073
who just shouldn't be,
who are incompetent,
00:00:18.172 --> 00:00:21.393
but a lot of the influencers
are young and inexperienced,
00:00:21.494 --> 00:00:24.001
- and don't know better.
- Right.
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Movie Summary
With TikTok crowned the world's most downloaded app, these are the personal stories of a cultural phenomenon, told through an ensemble cast of Gen-Z natives, journalists and experts alike.