Oh, please. Who?

[first lines] Halloween Commercial Man:
During the spookiest time of the year there are a few guidelines all ghosts and goblins should follow. Always stay on sidewalks. Never go to a strangers house, and never go out alone. [the B&W commercial cuts] Emma:
[Sarcastically]
This was a great idea, honey. Really. It's just magical. It makes me wish every night was Halloween. Henry:
I'm sorry Em. Wait, wait. Not yet. Emma:
What? Henry:
You're supposed to keep it lit. Emma:
Why? Henry:
Ancient tradition? Emma:
Henry, it's Halloween, not Hanukkah. Baby, I'm lit and you're lit. Henry:
But honey... Emma:
But our little friend here? His night's over. [Em blows out the jack-o'-lantern] Henry:
You know, there are rules, you should be more careful. You might upset someone. Emma:
Oh, please. Who? [Sam watches from across the street]