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In '84, you didn't make presentations to athletes
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Unbanned: The Legend of AJ1

In '84, you didn't makepresentations to athletes

In '84, you didn't make
presentations to athletes

Full Transcript

00:00:01.000 --> 00:00:04.712
In '84, you didn't make presentations to athletes.
Duration
5 seconds
Views
20
Timestamp in Movie
00:25:59
Uploaded
Jul 01, 2025
Genres
documentary, sport
Production
N/A

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Movie Summary

Unbanned explores the dynamic life of AJ1 from its unlikely origins to its role in disrupting NBA rules, birthing sneaker culture, and influencing a social and cultural revolution. This is the story of a shoe that changed the world.
What we did is we showed his mom and dad, him, - Unbanned: The Legend of AJ1 00:06
What we did is we showed his mom and dad, him,
They made a music video - Unbanned: The Legend of AJ1 00:06
They made a music video
Michael didn't crack a smile the whole time. - Unbanned: The Legend of AJ1 00:05
Michael didn't crack a smile the whole time.
The shoe money is the fuel that pumps college basketball. - Unbanned: The Legend of AJ1 00:04
The shoe money is the fuel that pumps college basketball.
It's because one great basketball player - Unbanned: The Legend of AJ1 00:06
It's because one great basketball player
You look in the 1980's, - Unbanned: The Legend of AJ1 00:05
You look in the 1980's,
Okay, we got a star, he's wearing our shoes, - Unbanned: The Legend of AJ1 00:04
Okay, we got a star, he's wearing our shoes,
But it wasn't yet at that point - Unbanned: The Legend of AJ1 00:07
But it wasn't yet at that point
But Larry Bird, Magic Johnson, - Unbanned: The Legend of AJ1 00:07
But Larry Bird, Magic Johnson,
The most anybody ever made in a shoe deal, - Unbanned: The Legend of AJ1 00:07
The most anybody ever made in a shoe deal,
Maybe a little less for Kareem, - Unbanned: The Legend of AJ1 00:05
Maybe a little less for Kareem,
We had to woo the parents. Then we had to woo the man. - Unbanned: The Legend of AJ1 00:04
We had to woo the parents. Then we had to woo the man.
And the one thing the guy could really do - Unbanned: The Legend of AJ1 00:04
And the one thing the guy could really do
♪ New York London, Tokyo ♪ - Unbanned: The Legend of AJ1 00:17
♪ New York London, Tokyo ♪
As a matter of fact, some of the negotiations - Unbanned: The Legend of AJ1 00:07
As a matter of fact, some of the negotiations
Well as soon as we walk into the room, - Unbanned: The Legend of AJ1 00:06
Well as soon as we walk into the room,
One of his ideas was that he thinks - Unbanned: The Legend of AJ1 00:04
One of his ideas was that he thinks
That took Mr. Knight a while to get used to, - Unbanned: The Legend of AJ1 00:06
That took Mr. Knight a while to get used to,
I see the stewardess - Unbanned: The Legend of AJ1 00:06
I see the stewardess
I start sketching on a cocktail napkin - Unbanned: The Legend of AJ1 00:08
I start sketching on a cocktail napkin