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Really didn't understand the ramifications
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Unbanned: The Legend of AJ1

Really didn't understandthe ramifications of what was really happening

Really didn't understand
the ramifications of what was really happening

Full Transcript

00:00:01.000 --> 00:00:02.877
Really didn't understand the ramifications
00:00:02.877 --> 00:00:04.067
of what was really happening.
Duration
5 seconds
Views
20
Timestamp in Movie
00:41:34
Uploaded
Jul 01, 2025
Genres
documentary, sport
Production
N/A

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Movie Summary

Unbanned explores the dynamic life of AJ1 from its unlikely origins to its role in disrupting NBA rules, birthing sneaker culture, and influencing a social and cultural revolution. This is the story of a shoe that changed the world.
Um, I thought, "Hey, just-- you know, - Unbanned: The Legend of AJ1 00:09
Um, I thought, "Hey, just-- you know,
If we came upon something that didn't exist, - Unbanned: The Legend of AJ1 00:09
If we came upon something that didn't exist,
Basically, we had the-- - Unbanned: The Legend of AJ1 00:05
Basically, we had the--
We used to have some issues with all apparel companies. - Unbanned: The Legend of AJ1 00:05
We used to have some issues with all apparel companies.
Because as we were trying to construct the league, - Unbanned: The Legend of AJ1 00:07
Because as we were trying to construct the league,
The NBA, I thought was encroaching - Unbanned: The Legend of AJ1 00:08
The NBA, I thought was encroaching
We had a lot of problems. There were countless sponsors - Unbanned: The Legend of AJ1 00:17
We had a lot of problems. There were countless sponsors
There was just a tremendous amount of attention - Unbanned: The Legend of AJ1 00:09
There was just a tremendous amount of attention
Michael Jordan was just out of his teens - Unbanned: The Legend of AJ1 00:05
Michael Jordan was just out of his teens
I was told that we had a problem - Unbanned: The Legend of AJ1 00:05
I was told that we had a problem
Uh, if we weren't careful, we'd end up with, uh, - Unbanned: The Legend of AJ1 00:10
Uh, if we weren't careful, we'd end up with, uh,
Uh, white or black, that's it, - Unbanned: The Legend of AJ1 00:07
Uh, white or black, that's it,
The ban frankly was just David Stern - Unbanned: The Legend of AJ1 00:06
The ban frankly was just David Stern
Yes. There was a rule that the shoes - Unbanned: The Legend of AJ1 00:06
Yes. There was a rule that the shoes
I wanna make sure that the shoe - Unbanned: The Legend of AJ1 00:06
I wanna make sure that the shoe
Well, we'd think about-- we'll try to find - Unbanned: The Legend of AJ1 00:15
Well, we'd think about-- we'll try to find
We're done." - Unbanned: The Legend of AJ1 00:06
We're done."
I don't even remember what the motivation - Unbanned: The Legend of AJ1 00:04
I don't even remember what the motivation
It was not a high priority at the time. - Unbanned: The Legend of AJ1 00:04
It was not a high priority at the time.
On the way out the door, Stern says, - Unbanned: The Legend of AJ1 00:13
On the way out the door, Stern says,