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And I just remember Bruce Weber said
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Very Ralph

And I just remember Bruce Weber said, "That's one of the bravest things I think Ralph ever...

And I just remember Bruce Weber said, "That's one of the bravest things I think Ralph ever did
in advertising." You wanted to step into that picture, and you wanted to live in that world, and you wanted to live in that barn

Full Transcript

00:00:01.000 --> 00:00:03.583
And I just remember Bruce Weber said,
00:00:03.667 --> 00:00:05.023
"That's one of the bravest things I think
00:00:05.025 --> 00:00:07.167
Ralph ever did in advertising."
00:00:08.668 --> 00:00:11.668
You wanted to step into that picture,
00:00:11.751 --> 00:00:13.751
and you wanted to live in that world,
00:00:13.834 --> 00:00:16.459
and you wanted to live in that barn.
Duration
16 seconds
Views
22
Timestamp in Movie
00:55:44
Uploaded
Jun 07, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
I think people have sometimes - Very Ralph 00:09
I think people have sometimes
You are not just buying an article of clothing. - Very Ralph 00:04
You are not just buying an article of clothing.
And that's very different than what fashion is. - Very Ralph 00:05
And that's very different than what fashion is.
It was a lifestyle that spoke to me - Very Ralph 00:06
It was a lifestyle that spoke to me
Ralph Lauren also broke the codes - Very Ralph 00:08
Ralph Lauren also broke the codes
You opened the magazine of GQ and you saw that. - Very Ralph 00:04
You opened the magazine of GQ and you saw that.
It was just like, "Oh, my God. What this this? Who is this?" - Very Ralph 00:08
It was just like, "Oh, my God. What this this? Who is t...
This young man comes along, - Very Ralph 00:07
This young man comes along,
Tyson had something that was street, yet elegant. - Very Ralph 00:04
Tyson had something that was street, yet elegant.
And he was dark, - Very Ralph 00:05
And he was dark,
It was the big thing in the black community - Very Ralph 00:10
It was the big thing in the black community
No one had done that before on that level. - Very Ralph 00:05
No one had done that before on that level.
Here is a black man in a $3,000, $4,000 suit, - Very Ralph 00:08
Here is a black man in a $3,000, $4,000 suit,
Wall Street guys were lookin' at this, - Very Ralph 00:09
Wall Street guys were lookin' at this,
Ralph, he has always, always, - Very Ralph 00:08
Ralph, he has always, always,
He was one of the first to use African-Americans - Very Ralph 00:10
He was one of the first to use African-Americans
It wasn't a token person. - Very Ralph 00:04
It wasn't a token person.
You know, "Let's just check that box." - Very Ralph 00:08
You know, "Let's just check that box."
And they would become the face of Ralph Lauren. - Very Ralph 00:04
And they would become the face of Ralph Lauren.
And not many other people were doing it at the time - Very Ralph 00:06
And not many other people were doing it at the time