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Very Ralph

And when the ads came in, it was like an event

And when the ads came in, it was like an event

Full Transcript

00:00:01.000 --> 00:00:02.793
And when the ads came in,
00:00:02.875 --> 00:00:04.335
it was like an event.
Duration
4 seconds
Views
14
Timestamp in Movie
00:51:33
Uploaded
Jun 10, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
It was as much of a, uh, a thing in the culture, - Very Ralph 00:08
It was as much of a, uh, a thing in the culture,
As Polo Ralph Lauren began to become - Very Ralph 00:13
As Polo Ralph Lauren began to become
...and different from what other people were doing. - Very Ralph 00:05
...and different from what other people were doing.
If you look at the early ads, we would go off and shoot - Very Ralph 00:09
If you look at the early ads, we would go off and shoot
Men's clothes, then the women's clothes, - Very Ralph 00:05
Men's clothes, then the women's clothes,
And we'd create, you know, that world. - Very Ralph 00:05
And we'd create, you know, that world.
Most of them were not models. - Very Ralph 00:04
Most of them were not models.
One of the men was an architect, - Very Ralph 00:08
One of the men was an architect,
We had, you know, sisters of somebody, - Very Ralph 00:07
We had, you know, sisters of somebody,
Ralph would find some. Bruce would find some. - Very Ralph 00:04
Ralph would find some. Bruce would find some.
Buffy would grab something from her... like a piece of jewelry that, - Very Ralph 00:08
Buffy would grab something from her... like a piece of jewel...
It wasn't the normal way of working in the fashion business - Very Ralph 00:07
It wasn't the normal way of working in the fashion busi...
One of the things that drew Ralph to Bruce Weber, - Very Ralph 00:11
One of the things that drew Ralph to Bruce Weber,
Usually you have an agency that comes in. - Very Ralph 00:04
Usually you have an agency that comes in.
They research, and they give you a look. - Very Ralph 00:04
They research, and they give you a look.
And I knew what I wanted for advertising. - Very Ralph 00:04
And I knew what I wanted for advertising.
When I was on the set, - Very Ralph 00:06
When I was on the set,
Um, you just, uh, inherited it from your uncle. - Very Ralph 00:04
Um, you just, uh, inherited it from your uncle.
By the time he started shooting, - Very Ralph 00:06
By the time he started shooting,
It's not even about the clothes. - Very Ralph 00:05
It's not even about the clothes.