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As Polo Ralph Lauren began to become
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Very Ralph

As Polo Ralph Lauren began to become a national presence, those ads created an image that...

As Polo Ralph Lauren began to become a national presence, those ads created an image that was incredibly powerful

Full Transcript

00:00:01.000 --> 00:00:04.417
As Polo Ralph Lauren began to become
00:00:04.501 --> 00:00:05.958
a national presence,
00:00:06.792 --> 00:00:10.999
those ads created an image
00:00:10.126 --> 00:00:13.376
that was incredibly powerful.
Duration
13 seconds
Views
16
Timestamp in Movie
00:51:45
Uploaded
Jun 07, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
...and different from what other people were doing. - Very Ralph 00:05
...and different from what other people were doing.
If you look at the early ads, we would go off and shoot - Very Ralph 00:09
If you look at the early ads, we would go off and shoot
Men's clothes, then the women's clothes, - Very Ralph 00:05
Men's clothes, then the women's clothes,
And we'd create, you know, that world. - Very Ralph 00:05
And we'd create, you know, that world.
Most of them were not models. - Very Ralph 00:04
Most of them were not models.
One of the men was an architect, - Very Ralph 00:08
One of the men was an architect,
We had, you know, sisters of somebody, - Very Ralph 00:07
We had, you know, sisters of somebody,
Ralph would find some. Bruce would find some. - Very Ralph 00:04
Ralph would find some. Bruce would find some.
Buffy would grab something from her... like a piece of jewelry that, - Very Ralph 00:08
Buffy would grab something from her... like a piece of jewel...
It wasn't the normal way of working in the fashion business - Very Ralph 00:07
It wasn't the normal way of working in the fashion busi...
One of the things that drew Ralph to Bruce Weber, - Very Ralph 00:11
One of the things that drew Ralph to Bruce Weber,
Usually you have an agency that comes in. - Very Ralph 00:04
Usually you have an agency that comes in.
They research, and they give you a look. - Very Ralph 00:04
They research, and they give you a look.
And I knew what I wanted for advertising. - Very Ralph 00:04
And I knew what I wanted for advertising.
When I was on the set, - Very Ralph 00:06
When I was on the set,
Um, you just, uh, inherited it from your uncle. - Very Ralph 00:04
Um, you just, uh, inherited it from your uncle.
By the time he started shooting, - Very Ralph 00:06
By the time he started shooting,
It's not even about the clothes. - Very Ralph 00:05
It's not even about the clothes.
It really creates a cinematic vision - Very Ralph 00:07
It really creates a cinematic vision
In working with Bruce, - Very Ralph 00:13
In working with Bruce,