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I think people have sometimes
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Very Ralph

I think people have sometimes sort of dismissed Ralph as a marketer, because his...

I think people have sometimes sort of dismissed Ralph as a marketer, because his advertising campaigns were so extraordinarily visionary

Full Transcript

00:00:01.000 --> 00:00:02.708
I think people have sometimes
00:00:02.792 --> 00:00:04.917
sort of dismissed Ralph as a marketer,
00:00:05.000 --> 00:00:06.793
because his advertising campaigns
00:00:06.876 --> 00:00:09.418
were so extraordinarily visionary.
Duration
9 seconds
Views
16
Timestamp in Movie
00:56:03
Uploaded
Jun 10, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
You are not just buying an article of clothing. - Very Ralph 00:04
You are not just buying an article of clothing.
And that's very different than what fashion is. - Very Ralph 00:05
And that's very different than what fashion is.
It was a lifestyle that spoke to me - Very Ralph 00:06
It was a lifestyle that spoke to me
Ralph Lauren also broke the codes - Very Ralph 00:08
Ralph Lauren also broke the codes
You opened the magazine of GQ and you saw that. - Very Ralph 00:04
You opened the magazine of GQ and you saw that.
It was just like, "Oh, my God. What this this? Who is this?" - Very Ralph 00:08
It was just like, "Oh, my God. What this this? Who is t...
This young man comes along, - Very Ralph 00:07
This young man comes along,
Tyson had something that was street, yet elegant. - Very Ralph 00:04
Tyson had something that was street, yet elegant.
And he was dark, - Very Ralph 00:05
And he was dark,
It was the big thing in the black community - Very Ralph 00:10
It was the big thing in the black community
No one had done that before on that level. - Very Ralph 00:05
No one had done that before on that level.
Here is a black man in a $3,000, $4,000 suit, - Very Ralph 00:08
Here is a black man in a $3,000, $4,000 suit,
Wall Street guys were lookin' at this, - Very Ralph 00:09
Wall Street guys were lookin' at this,
Ralph, he has always, always, - Very Ralph 00:08
Ralph, he has always, always,
He was one of the first to use African-Americans - Very Ralph 00:10
He was one of the first to use African-Americans
It wasn't a token person. - Very Ralph 00:04
It wasn't a token person.
You know, "Let's just check that box." - Very Ralph 00:08
You know, "Let's just check that box."
And they would become the face of Ralph Lauren. - Very Ralph 00:04
And they would become the face of Ralph Lauren.
And not many other people were doing it at the time - Very Ralph 00:06
And not many other people were doing it at the time
It was a big deal to have two people of color be in - Very Ralph 00:09
It was a big deal to have two people of color be in