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One of the things that drew Ralph to Bruce Weber
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Very Ralph

One of the things thatdrew Ralph to Bruce Weber, Bruce's pictures were very evocative, and...

One of the things that
drew Ralph to Bruce Weber, Bruce's pictures were very evocative, and very real, and very anti-fashion

Full Transcript

00:00:01.000 --> 00:00:04.708
One of the things that drew Ralph to Bruce Weber,
00:00:04.791 --> 00:00:08.875
Bruce's pictures were very evocative,
00:00:08.959 --> 00:00:11.292
and very real, and very anti-fashion.
Duration
11 seconds
Views
22
Timestamp in Movie
00:53:18
Uploaded
Jun 07, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
Usually you have an agency that comes in. - Very Ralph 00:04
Usually you have an agency that comes in.
They research, and they give you a look. - Very Ralph 00:04
They research, and they give you a look.
And I knew what I wanted for advertising. - Very Ralph 00:04
And I knew what I wanted for advertising.
When I was on the set, - Very Ralph 00:06
When I was on the set,
Um, you just, uh, inherited it from your uncle. - Very Ralph 00:04
Um, you just, uh, inherited it from your uncle.
By the time he started shooting, - Very Ralph 00:06
By the time he started shooting,
It's not even about the clothes. - Very Ralph 00:05
It's not even about the clothes.
It really creates a cinematic vision - Very Ralph 00:07
It really creates a cinematic vision
In working with Bruce, - Very Ralph 00:13
In working with Bruce,
Together, they created this Ralph Lauren myth - Very Ralph 00:07
Together, they created this Ralph Lauren myth
If Ralph is called out for anything, - Very Ralph 00:17
If Ralph is called out for anything,
So he channels all these dreams about America, - Very Ralph 00:07
So he channels all these dreams about America,
And everybody is overjoyed to see them, - Very Ralph 00:06
And everybody is overjoyed to see them,
Americans are very attached to our Utopian notions. - Very Ralph 00:05
Americans are very attached to our Utopian notions.
We'd done some pictures of just this pristine white barn. - Very Ralph 00:05
We'd done some pictures of just this pristine white bar...
And he said, "That's my ad." - Very Ralph 00:07
And he said, "That's my ad."
And I just remember Bruce Weber said, - Very Ralph 00:16
And I just remember Bruce Weber said,
I think people have sometimes - Very Ralph 00:09
I think people have sometimes
You are not just buying an article of clothing. - Very Ralph 00:04
You are not just buying an article of clothing.
And that's very different than what fashion is. - Very Ralph 00:05
And that's very different than what fashion is.