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These guys brought this really rich, interesting
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Very Ralph

These guys brought thisreally rich, interesting context to the brand that wasn't there

These guys brought this
really rich, interesting context to the brand that wasn't there

Full Transcript

00:00:01.000 --> 00:00:05.459
These guys brought this really rich, interesting
00:00:05.542 --> 00:00:08.999
context to the brand that wasn't there.
Duration
8 seconds
Views
14
Timestamp in Movie
01:23:33
Uploaded
Jun 10, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
We took their style, and we've made it our own. - Very Ralph 00:04
We took their style, and we've made it our own.
The Lo Lifes were formed in 1988 in Brooklyn. - Very Ralph 00:06
The Lo Lifes were formed in 1988 in Brooklyn.
Not too many people say "Polo." - Very Ralph 00:08
Not too many people say "Polo."
And the fashion of graffiti, - Very Ralph 00:05
And the fashion of graffiti,
And Polo became an obsession for us. - Very Ralph 00:05
And Polo became an obsession for us.
They look like mannequins from the store, - Very Ralph 00:06
They look like mannequins from the store,
These guys were wearing like $400 jackets, - Very Ralph 00:06
These guys were wearing like $400 jackets,
Like everybody else, - Very Ralph 00:04
Like everybody else,
But a lot of people felt the clothes weren't made - Very Ralph 00:05
But a lot of people felt the clothes weren't made
♪ We don't have to buy shit, take what I want ♪ - Very Ralph 00:15
♪ We don't have to buy shit, take what I want ♪
Down the leg, down the back, - Very Ralph 00:05
Down the leg, down the back,
And when we would come back to our neighborhoods - Very Ralph 00:06
And when we would come back to our neighborhoods
Because it was so regal. It was so royal. It was... - Very Ralph 00:05
Because it was so regal. It was so royal. It was...
♪ Polo Legend like Manolo went over the limit ♪ - Very Ralph 00:14
♪ Polo Legend like Manolo went over the limit ♪
We're gonna turn it on its head a little bit, - Very Ralph 00:08
We're gonna turn it on its head a little bit,
This was our way of seeing America - Very Ralph 00:06
This was our way of seeing America
Beyond the glamour of fashion, - Very Ralph 00:10
Beyond the glamour of fashion,
That's what I was looking for. The offbeat thing that doesn't... - Very Ralph 00:04
That's what I was looking for. The offbeat thing that d...
Doing one collection is painful. - Very Ralph 00:05
Doing one collection is painful.
I'm not just sitting there, - Very Ralph 00:04
I'm not just sitting there,