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When he talks about an ad campaign
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Very Ralph

When he talks about an ad campaign, it's not about just, you know,trying to sell his...

When he talks about an ad campaign, it's not about just, you know,
trying to sell his clothes

Full Transcript

00:00:01.000 --> 00:00:02.917
When he talks about an ad campaign,
00:00:03.000 --> 00:00:06.000
it's not about just, you know, trying to sell his clothes.
Duration
6 seconds
Views
23
Timestamp in Movie
00:50:44
Uploaded
Jun 07, 2025
Genres
documentary
Production
Pentimento Productions,HBO Documentary Films,HBO,Air Mail Documentaries

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Movie Summary

A documentary about the origin and the upgrowth of the fashion label Ralph Lauren.
He understands, - Very Ralph 00:07
He understands,
How better to do it - Very Ralph 00:11
How better to do it
Beautiful life, beautiful lifestyle. - Very Ralph 00:04
Beautiful life, beautiful lifestyle.
Something that is aspirational but attainable. - Very Ralph 00:05
Something that is aspirational but attainable.
And when the ads came in, - Very Ralph 00:04
And when the ads came in,
It was as much of a, uh, a thing in the culture, - Very Ralph 00:08
It was as much of a, uh, a thing in the culture,
As Polo Ralph Lauren began to become - Very Ralph 00:13
As Polo Ralph Lauren began to become
...and different from what other people were doing. - Very Ralph 00:05
...and different from what other people were doing.
If you look at the early ads, we would go off and shoot - Very Ralph 00:09
If you look at the early ads, we would go off and shoot
Men's clothes, then the women's clothes, - Very Ralph 00:05
Men's clothes, then the women's clothes,
And we'd create, you know, that world. - Very Ralph 00:05
And we'd create, you know, that world.
Most of them were not models. - Very Ralph 00:04
Most of them were not models.
One of the men was an architect, - Very Ralph 00:08
One of the men was an architect,
We had, you know, sisters of somebody, - Very Ralph 00:07
We had, you know, sisters of somebody,
Ralph would find some. Bruce would find some. - Very Ralph 00:04
Ralph would find some. Bruce would find some.
Buffy would grab something from her... like a piece of jewelry that, - Very Ralph 00:08
Buffy would grab something from her... like a piece of jewel...
It wasn't the normal way of working in the fashion business - Very Ralph 00:07
It wasn't the normal way of working in the fashion busi...
One of the things that drew Ralph to Bruce Weber, - Very Ralph 00:11
One of the things that drew Ralph to Bruce Weber,
Usually you have an agency that comes in. - Very Ralph 00:04
Usually you have an agency that comes in.
They research, and they give you a look. - Very Ralph 00:04
They research, and they give you a look.