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JUSTIN:The thing that made WeWork more special
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WeWork: or The Making and Breaking of a $47 Billion Unicorn

The thing that made WeWork more special or more attractive was justits marketing, right?

JUSTIN:The thing that made WeWork more special or more attractive was just
its marketing, right?

Full Transcript

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JUSTIN:The thing that made WeWork more special
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or more attractive was just its marketing, right?
Duration
8 seconds
Views
25
Timestamp in Movie
00:11:37
Uploaded
May 10, 2025
Genres
documentary
Production
Campfire Studios,Olive Hill Media,Forbes Entertainment

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Movie Summary

An account of the six-week death spiral that brought down the company's IPO, a behind-the-scenes look at WeWork's frat-boy culture.
- This says, "Do what you love." - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:07
- This says, "Do what you love."
We didn't even consider any other co-working space. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:05
We didn't even consider any other co-working space.
The thinking was, if you have a tech startup - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:08
The thinking was, if you have a tech startup
So let's start over here at the snacks area. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:04
So let's start over here at the snacks area.
"Do what you love." - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:05
"Do what you love."
ALEX:WeWork embodied an optimism - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:18
ALEX:WeWork embodied an optimism
It was almost like somehow being a member of a club, - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:06
It was almost like somehow being a member of a club,
If you're 22 today and you're out of college, you can't go and work - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:07
If you're 22 today and you're out of college, you ...
And we understand that, through helping each other, we can become more successful. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:06
And we understand that, through helping each other, we can b...
ADAM:We're talking about probably one of the fastest - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:07
ADAM:We're talking about probably one of the fastest
- When I got introduced to Adam through a friend, - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:07
- When I got introduced to Adam through a friend,
He went right to the point. He's like, "Look, we don't have a lot of time. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:05
He went right to the point. He's like, "Look, we d...
"I have a campground upstate. I want to host an event. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:04
"I have a campground upstate. I want to host an event.
I need you to help me. I believe that you can help me." - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:07
I need you to help me. I believe that you can help me."
"I don't know how I'm, uh, you know, gonna really pull this off - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:08
"I don't know how I'm, uh, you know, gonna re...
You're gonna do a lot of work with us. You'll see, you'll see, you'll see." - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:06
You're gonna do a lot of work with us. You'll see,...
I couldn't put my finger on it, but Adam's a very convincing guy. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:06
I couldn't put my finger on it, but Adam's a very ...
He's... He's got a big personality and-- - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:12
He's... He's got a big personality and--
And within a couple weeks, produced what's now become - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:06
And within a couple weeks, produced what's now become
Thanks to you, things have been going very well. - WeWork: or The Making and Breaking of a $47 Billion Unicorn 00:05
Thanks to you, things have been going very well.