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So, checkoff programs are responsible
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What the Health

So, checkoff programs are responsible for the messages that we see on TV, on the internet,...

So, checkoff programs are responsible for the messages that we see on TV, on the internet, on bus billboards, and magazines that say things like, "Milk, it does the body good" or "Milk life," "Beef, it's what's for dinner," "Pork, be inspired," "Incredible, edible egg." - The dairy checkoff program, be it 12 million dollars to dominoes, to just market cheese-heavy product

Full Transcript

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So, checkoff programs are responsible
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for the messages that we see on TV,
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on the internet, on bus billboards, and magazines
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that say things like, "Milk, it does the body good"
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or "Milk life," "Beef, it's what's for dinner,"
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"Pork, be inspired," "Incredible, edible egg."
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- The dairy checkoff program, be it 12 million dollars
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to dominoes, to just market cheese-heavy product.
Duration
25 seconds
Views
39
Timestamp in Movie
00:52:51
Uploaded
Oct 30, 2025
Genres
documentary
Production
Spark Media

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Movie Summary

An intrepid filmmaker on a journey of discovery as he uncovers possibly the largest health secret of our time and the collusion between industry, government, pharmaceutical and health organizations keeping this information from us.
If you've seen those ads for the Pizza Hut pizza, - What the Health 00:11
If you've seen those ads for the Pizza Hut pizza,
How can we put more cheese on beef, - What the Health 00:13
How can we put more cheese on beef,
So, McDonald's, for instance, - What the Health 00:15
So, McDonald's, for instance,
And these six people sit there at McDonald's headquarters - What the Health 00:07
And these six people sit there at McDonald's headquart...
- Triple cheese decker McCheese - What the Health 00:08
- Triple cheese decker McCheese
- You don't think of it on a day-to-day basis - What the Health 00:07
- You don't think of it on a day-to-day basis
Wendy's bacon double cheeseburger, government program. - What the Health 00:06
Wendy's bacon double cheeseburger, government program...
The steak fajita at Dunkin' Donuts, government program. - What the Health 00:06
The steak fajita at Dunkin' Donuts, government program...
You would just never think that this just pure garbage - What the Health 00:09
You would just never think that this just pure garbage
That's one of the things that makes checkoffs - What the Health 00:25
That's one of the things that makes checkoffs
So, dairy spends at least 50 million dollars - What the Health 00:17
So, dairy spends at least 50 million dollars
- Targeting young people like the tobacco industry - What the Health 00:09
- Targeting young people like the tobacco industry
Meat industry knows they have to target young people, - What the Health 00:12
Meat industry knows they have to target young people,
- School districts where processed meats - What the Health 00:05
- School districts where processed meats
Maybe it's gonna be bacon on the menu, - What the Health 00:06
Maybe it's gonna be bacon on the menu,
Any of those things are processed meats - What the Health 00:12
Any of those things are processed meats
- [Kip] If the surgeon general puts label warnings - What the Health 00:09
- [Kip] If the surgeon general puts label warnings
- Based on the publicly available data, - What the Health 00:09
- Based on the publicly available data,
We know that they spend at least 138 million dollars - What the Health 00:06
We know that they spend at least 138 million dollars
We expect that they spend a good deal more than that - What the Health 00:07
We expect that they spend a good deal more than that