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That's one of the things that makes checkoffs
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What the Health

That's one of the things that makes checkoffs so incredibly creepy is that it is our...

That's one of the things that makes checkoffs so incredibly creepy is that it is our government telling us, "Eat more beef, drink more milk, "eat more cheese, eat more pork." One of the very effective ways that the dairy industry promotes its products is to reach children because kids are impressionable, they're gonna be consumers for their entire lives, and you might as well get 'em while they're young

Full Transcript

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That's one of the things that makes checkoffs
00:00:02.568 --> 00:00:06.172
so incredibly creepy is that it is our government
00:00:06.172 --> 00:00:08.874
telling us, "Eat more beef, drink more milk,
00:00:08.874 --> 00:00:11.243
"eat more cheese, eat more pork."
00:00:11.243 --> 00:00:13.279
One of the very effective ways that the dairy industry
00:00:13.279 --> 00:00:16.782
promotes its products is to reach children
00:00:17.065 --> 00:00:19.952
because kids are impressionable,
00:00:19.952 --> 00:00:22.355
they're gonna be consumers for their entire lives,
00:00:22.355 --> 00:00:24.029
and you might as well get 'em while they're young.
Duration
25 seconds
Views
29
Timestamp in Movie
00:54:29
Uploaded
Oct 30, 2025
Genres
documentary
Production
Spark Media

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Movie Summary

An intrepid filmmaker on a journey of discovery as he uncovers possibly the largest health secret of our time and the collusion between industry, government, pharmaceutical and health organizations keeping this information from us.
So, dairy spends at least 50 million dollars - What the Health 00:17
So, dairy spends at least 50 million dollars
- Targeting young people like the tobacco industry - What the Health 00:09
- Targeting young people like the tobacco industry
Meat industry knows they have to target young people, - What the Health 00:12
Meat industry knows they have to target young people,
- School districts where processed meats - What the Health 00:05
- School districts where processed meats
Maybe it's gonna be bacon on the menu, - What the Health 00:06
Maybe it's gonna be bacon on the menu,
Any of those things are processed meats - What the Health 00:12
Any of those things are processed meats
- [Kip] If the surgeon general puts label warnings - What the Health 00:09
- [Kip] If the surgeon general puts label warnings
- Based on the publicly available data, - What the Health 00:09
- Based on the publicly available data,
We know that they spend at least 138 million dollars - What the Health 00:06
We know that they spend at least 138 million dollars
We expect that they spend a good deal more than that - What the Health 00:07
We expect that they spend a good deal more than that
- [Kip] The industry's lobbying power is so strong - What the Health 00:14
- [Kip] The industry's lobbying power is so strong
Activists in the US can be charged as terrorist - What the Health 00:14
Activists in the US can be charged as terrorist
- A Cheeseburger Law is a law that states - What the Health 00:15
- A Cheeseburger Law is a law that states
- Cheeseburger Law is a direct response - What the Health 00:08
- Cheeseburger Law is a direct response
Big tobacco has paid 400 billion dollars - What the Health 00:06
Big tobacco has paid 400 billion dollars
Cheeseburger Law, it's proponent say, - What the Health 00:21
Cheeseburger Law, it's proponent say,
- I've often typify the meat industry to people - What the Health 00:17
- I've often typify the meat industry to people
So, any little thing that comes up, - What the Health 00:08
So, any little thing that comes up,
When the profits of the ag industry were threatened - What the Health 00:11
When the profits of the ag industry were threatened
- We uncovered documents demonstrating the American Ag Port - What the Health 00:11
- We uncovered documents demonstrating the American Ag Por...