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Wild Life

Patagonia". Patagonia. One of those magic words. For brand image, we chose the "You...

yvon said: "I want to create jackets". "I will call my brand: Patagonia". Patagonia. One of those magic words. For brand image, we chose the
silhouette of the Fitz Roy. I don't know why he said to me: "You should take care of it." So I created the brand, I directed and developed it. Yvon always has new ideas, but don't know how to do it. Kris, realized them,
and rejected bad ideas. VOICE OF PATAGONIA
CO-OWNER MALINDA CHOUINARD She played a key role. She was confident and motivated. She was our president
and our general manager

Full Transcript

00:00:01.000 --> 00:00:02.835
yvon said:
00:00:03.252 --> 00:00:05.087
"I want to create jackets".
00:00:06.797 --> 00:00:08.424
"I will call my brand: Patagonia".
00:00:11.052 --> 00:00:14.263
Patagonia. One of those magic words.
00:00:14.764 --> 00:00:17.391
For brand image,
00:00:17.006 --> 00:00:19.852
we chose the silhouette of the Fitz Roy.
00:00:22.605 --> 00:00:26.859
I don't know why he said to me:
00:00:26.984 --> 00:00:28.778
"You should take care of it."
00:00:29.403 --> 00:00:31.999
So I created the brand,
00:00:31.614 --> 00:00:33.574
I directed and developed it.
00:00:35.868 --> 00:00:38.746
Yvon always has new ideas,
00:00:38.829 --> 00:00:41.165
but don't know how to do it.
00:00:41.029 --> 00:00:43.709
Kris, realized them, and rejected bad ideas.
00:00:43.793 --> 00:00:45.878
VOICE OF PATAGONIA CO-OWNER MALINDA CHOUINARD
00:00:45.962 --> 00:00:47.296
She played a key role.
00:00:49.002 --> 00:00:51.884
She was confident and motivated.
00:00:52.301 --> 00:00:55.888
She was our president and our general manager.
Duration
57 seconds
Views
803
Timestamp in Movie
00:26:53
Uploaded
Apr 19, 2025
Genres
documentary
Production
National Geographic,Little Monster Films,National Geographic Documentary Films

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Movie Summary

A sweeping portrait of conservationists Kris and Doug Tompkins chronicling their fight to preserve one of the last truly wild places on earth.
Once Patagonia launched, - Wild Life 00:09
Once Patagonia launched,
Then, in the early 1980s, - Wild Life 00:22
Then, in the early 1980s,
But not Doug. - Wild Life 00:12
But not Doug.
Tompkins is not a fashion designer. - Wild Life 00:15
Tompkins is not a fashion designer.
Esprit had a studio in Milan, - Wild Life 00:07
Esprit had a studio in Milan,
When you came home, you came - Wild Life 00:09
When you came home, you came
The heyday of Esprit dates back to when Doug devoted himself entirely - Wild Life 00:14
The heyday of Esprit dates back to when Doug devoted himself...
I have changed a lot. - Wild Life 00:11
I have changed a lot.
I just said to myself: "I have to do something else". - Wild Life 00:05
I just said to myself: "I have to do something else&quo...
The goal of a fashion company - Wild Life 00:17
The goal of a fashion company
FOR RESPONSIBLE CONSUMPTION - Wild Life 00:12
FOR RESPONSIBLE CONSUMPTION
You can't do this and then ask yourself - Wild Life 00:09
You can't do this and then ask yourself
In the early 90, - Wild Life 00:06
In the early 90,
The sign had difficulties and I made up my mind - Wild Life 00:13
The sign had difficulties and I made up my mind
She bought him his share - Wild Life 00:08
She bought him his share
He returned to where he had been happy - Wild Life 00:08
He returned to where he had been happy
It was a big change, necessary for him. - Wild Life 00:11
It was a big change, necessary for him.
Go to South America and commit to a project - Wild Life 00:14
Go to South America and commit to a project
He had no specific plan. - Wild Life 00:09
He had no specific plan.
When he was able to fly an airplane, - Wild Life 00:27
When he was able to fly an airplane,