A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I...
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Quote
Erik Spiekermann:
A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Helvetica hasn't got *any* of that.
Interviewer:
Why, fifty years later, is it still so popular?
Erik Spiekermann:
[sighs]
Why is... bad taste ubiquitous?
Transcript
00:00:01.000 --> 00:00:04.711
A real typeface needs rhythm needs contrast it comes from handwriting
00:00:04.712 --> 00:00:06.796
That's why l can read your handwriting and you can read mine
00:00:06.797 --> 00:00:09.048
And l'm sure our handwriting is miles away from Helvetica
00:00:09.999 --> 00:00:11.001
or anything that would be considered legible
00:00:11.093 --> 00:00:13.072
But we can read it because there's a rhythm to it there's a contrast to it
00:00:13.721 --> 00:00:15.138
Helvetica hasn't got any of that
00:00:15.139 --> 00:00:18.006
Why is it fifty years later still so popular
00:00:20.227 --> 00:00:24.897
l don't know What is bad taste ubiquitous
Clip duration: 26 seconds
Views: 104
Timestamp in movie: 00h 35m 57s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know