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Cola Wars

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.

Director

N/A

Year

Genre

documentary, history

Box Office

N/A

Production

History,Herzog & Company

Awards

N/A

Homepage

https://www.history.com/specials/cola-wars

Cast information not available.

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Coca-Cola. Like I said,
it really is the best. - Cola Wars

Coca-Cola. Like I said, it really is the best.

For over 100 years, - Cola Wars

For over 100 years,

It was a shocking occurrence
in the soft drink wars - Cola Wars

It was a shocking occurrence in the soft drink wars

Employing brilliant minds - Cola Wars

Employing brilliant minds

Michael leaned over
and said, - Cola Wars

Michael leaned over and said,

Coca-Cola
is about to announce - Cola Wars

Coca-Cola is about to announce

How did a war between - Cola Wars

How did a war between

Yes, for a bright taste
and a bracing sparkle, - Cola Wars

Yes, for a bright taste and a bracing sparkle,

Coca-Cola was the first cola - Cola Wars

Coca-Cola was the first cola

It got to the point where
people didn't even notice - Cola Wars

It got to the point where people didn't even notice

I believe the story goes that
the two most recognizable words - Cola Wars

I believe the story goes that the two most recognizable word...

In a business where even - Cola Wars

In a business where even

To be the rascally rabbit, - Cola Wars

To be the rascally rabbit,

I think being the underdog
is the place you want to be, - Cola Wars

I think being the underdog is the place you want to be,

"Well, we're great,
we're wonderful, - Cola Wars

"Well, we're great, we're wonderful,

In the 1970s, - Cola Wars

In recent side-by-side - Cola Wars

In recent side-by-side

In Dallas, Texas, - Cola Wars

In Dallas, Texas,

Coke, Dr Pepper, the local brand, and Pepsi.

So with almost
nothing to lose, - Cola Wars

So with almost nothing to lose,

This is the taste. - Cola Wars

This is the taste.

Like, come here,
we've got mystery beverages. - Cola Wars

Like, come here, we've got mystery beverages.

Would you be willing
to sit down and try them? - Cola Wars

Would you be willing to sit down and try them?

Coke was winning - Cola Wars

Coke was winning

And I actually... we did it
at our house with friends, - Cola Wars

And I actually... we did it at our house with friends,

Where I grew up
in Cincinnati, Ohio, - Cola Wars

Where I grew up in Cincinnati, Ohio,

When I saw the Pepsi Challenge - Cola Wars

When I saw the Pepsi Challenge

So the question before us is, - Cola Wars

So the question before us is,

I doubt it very much,
but I'll give it a shot. - Cola Wars

I doubt it very much, but I'll give it a shot.

It's... listening to these guys
talk about beverages, - Cola Wars

It's... listening to these guys talk about beverages,

On a sip test basis, - Cola Wars

On a sip test basis,

And on a sip basis, - Cola Wars

And on a sip basis,

Pepsi took this and used it
to their advantage. - Cola Wars

Pepsi took this and used it to their advantage.

All across this country, - Cola Wars

All across this country,

Even thought it was one
a one- or two-point advantage, - Cola Wars

Even thought it was one a one- or two-point advantage,

By the end of the 1970s, - Cola Wars

By the end of the 1970s,

I obviously grew up
drinking Coca-Cola. - Cola Wars

I obviously grew up drinking Coca-Cola.

My mother's not spinning
in her grave. - Cola Wars

My mother's not spinning in her grave.

The Pepsi Challenge was like - Cola Wars

The Pepsi Challenge was like

Again, that's just not the way
you did business. - Cola Wars

Again, that's just not the way you did business.

You didn't call attention
to the other person's product, - Cola Wars

You didn't call attention to the other person's pr...

They said,
"This is unfair advertising." - Cola Wars

They said, "This is unfair advertising."

And I'm looking
for the Coke drinker - Cola Wars

And I'm looking for the Coke drinker

So Bill Cosby, at the time,
of course, was Mr. Wholesome. - Cola Wars

So Bill Cosby, at the time, of course, was Mr. Wholesome.

Family man wearing
the funny sweaters, - Cola Wars

Family man wearing the funny sweaters,

He was put into service
to be Coke's great defender. - Cola Wars

He was put into service to be Coke's great defender.

I remember the Bill Cosby ads, - Cola Wars

I remember the Bill Cosby ads,

Every advertisement
that Coke launched - Cola Wars

Every advertisement that Coke launched

And you could tell
that they were worried. - Cola Wars

And you could tell that they were worried.

But in food stores in this
country in the late '70s, - Cola Wars

But in food stores in this country in the late '70s,

There's great satisfaction
knowing that - Cola Wars

There's great satisfaction knowing that

I've never had a Coke
in my life. - Cola Wars

I've never had a Coke in my life.

Brand loyalty was sort of the dominant theme

People at Coca-Cola
take this pretty seriously, - Cola Wars

People at Coca-Cola take this pretty seriously,

It's hard to comprehend
at the time - Cola Wars

It's hard to comprehend at the time

They called it
"that other cola company." - Cola Wars

They called it "that other cola company."

Grown men,
head of corporations, - Cola Wars

Grown men, head of corporations,

It was really rare to hear
the word "Pepsi" at Coke, - Cola Wars

It was really rare to hear the word "Pepsi" at Cok...

Coca-Cola immediately started
flowing through our veins. - Cola Wars

Coca-Cola immediately started flowing through our veins.

To this day,
I would not drink a Coke - Cola Wars

To this day, I would not drink a Coke

My niece was in a McDonald's
when she was three years old, - Cola Wars

My niece was in a McDonald's when she was three years o...

She said, "No Coke. Pepsi." - Cola Wars

She said, "No Coke. Pepsi."

But have I really drank Pepsi?
Well, no. - Cola Wars

But have I really drank Pepsi? Well, no.

If you walked into a
restaurant and ordered a Coke, - Cola Wars

If you walked into a restaurant and ordered a Coke,

Our son hated
his kindergarten teacher - Cola Wars

Our son hated his kindergarten teacher

And we found out
it's because - Cola Wars

And we found out it's because

The 1980s. - Cola Wars

♪ It's alive and light ♪ - Cola Wars

♪ It's alive and light ♪

Everybody knew
what was going on, - Cola Wars

Everybody knew what was going on,

And the interesting part
of the story - Cola Wars

And the interesting part of the story

There was a tremendous amount
of news coverage - Cola Wars

There was a tremendous amount of news coverage

♪ We didn't start the fire ♪ - Cola Wars

♪ We didn't start the fire ♪

♪ Rock-and-roller cola wars
I can't take it anymore ♪ - Cola Wars

♪ Rock-and-roller cola wars I can't take it anymore ♪...

There were
no bottled waters. - Cola Wars

There were no bottled waters.

Coke and Pepsi were spending - Cola Wars

Coke and Pepsi were spending

Every grocer in America
ran a soda ad every week, - Cola Wars

Every grocer in America ran a soda ad every week,

Coming off the successful - Cola Wars

Coming off the successful

In the early 1980s, - Cola Wars

In the early 1980s,

Mr. Goizueta promptly
chose Don Keough - Cola Wars

Mr. Goizueta promptly chose Don Keough

Don Keough was this, you
know, hail-fellow-well-met. - Cola Wars

Don Keough was this, you know, hail-fellow-well-met.

Roberto Goizueta
was a different character. - Cola Wars

Roberto Goizueta was a different character.

He was a quiet person. - Cola Wars

He was a quiet person.

Mr. Goizueta took a company
which, frankly, - Cola Wars

Mr. Goizueta took a company which, frankly,

Pepsi and Coke were locked - Cola Wars

Pepsi and Coke were locked

You certainly
rolled out of bed - Cola Wars

You certainly rolled out of bed

The battle between
Coke and Pepsi - Cola Wars

The battle between Coke and Pepsi

When you are the leader, - Cola Wars

When you are the leader,

And then you have PepsiCo
trying to figure out - Cola Wars

And then you have PepsiCo trying to figure out

So for the first time,
there was the real possibility - Cola Wars

So for the first time, there was the real possibility

Coca-Cola
is the most popular - Cola Wars

Coca-Cola is the most popular

Cola Wars poster

★ ★ ★ ★ ★

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.

User Rating: 0.0 (0 ratings)

Director: N/A

Writer: N/A

Production: History,Herzog & Company

Genre: documentary, history

Year: 2019

MetaScore: N/A/100

ImdbRating: 7.0

BoxOffice: N/A

Released: 18 Aug 2019

Awards: N/A

Homepage: https://www.history.com/specials/cola-wars